Strategic Brand Platforms
The goal of a branding assignment with The Utmost Group is the joint creation of strategic brand platforms. The platforms are treated as the “Brand Bible” source document, which should be evaluated on a five-year time horizon. It reviews the following research and analysis categories:
Brand Discovery
Brand Alignment
Brand Expression
Support Implications
Pro Bono
Strategy Sessions
At The Utmost Group, we accept that offering free consultations is essential. We think that those hiring us should know how our brand discovery process works, and it helps us see how similar our organizations are. After 14 years, we’ve found that client and agency compatibility is crucial for successful marketing programs.
Here's how to make the most of our Pro Bono Strategy Session promotion:
Identify your nonprofit's key challenges.
Identify the issue that can be improved through better communication.
Summarize recent research and strategies on this issue, sharing your insights and opinions.
Seek foundation support for your nonprofit's brand discovery program funding needs.
Strategic Brand Platforms
The goal of a branding assignment with The Utmost Group is the joint creation of strategic brand platforms. The platforms are treated as the “Brand Bible” source document, which should be evaluated on a five-year time horizon.
It reviews the following research and analysis categories:
Brand Discovery
Brand Alignment
Brand Expression
Support Implications
Pro Bono Brand Strategy Sessions
We’ve made peace with the free consulting issue at The Utmost Group. We believe people responsible for hiring us have a right to understand how our brand discovery process works. And we get to learn how like-minded our organizations are. We’ve learned over the past 14 years that client and agency compatibility is a key driver of marketing program success.
Here’s how you can take advantage of our Pro Bono Strategy Session promotional offer.
Think about the existential issues your nonprofit faces. Then take your thinking a step further and identify the issue that could be best helped with more effective communications.
Review the research and other strategic work recently completed to address the existential issue by your nonprofit. Summarize results to date and organizational beliefs about the issue.
Discuss your nonprofit’s desire to fund a brand discovery program. And/or engage funding sources such as foundations to defray investment costs.
Email us at probono@theutmostgroup.com with a brief attachment requesting a meeting to talk and what you’re solving for.
Note: We’re happy to sign your non-disclosure agreement in advance to help expedite matters. Or we can use ours. The notion is that we want mutual protection so we can have a most productive pro bono meeting!
Brand Discovery
> 2:00 Existing Information
> 4:30 Primary Research
> 5:55 Secondary Research
> 6:59 Competitive Brand Analysis
>
In algebra, zero times anything always equals zero.
Based on what we know and the research we've seen, most messaging isn't very good which leads to not-so-good results. Not many people are aware of this. That's why we see subpar messaging as a responsibility matter. Especially for the 90 percent of brands that lack sufficient marketing funds to start with.
But it doesn't have to stay like that. That's why our strategic approach starts with learning about the brand and paying close attention to creating messages that are both meaningful and inspiring to the audience(s).
Message
Message is what we intend to communicate, along with what the target audience sees, hears and retains.
Media
Media includes any means we use to
distribute messages, aka omnichannel.
Results
Results are the metrics we use to determine success, and ideally ROI. Just like every other business discipline.