We’re a Detroit-based Brand Strategy, Marketing, & Communications Agency.

The Utmost Group was founded by Chris Grindem, leveraging more than 40 years of experience to serve the greater good. Although he specializes in working with nonprofits and entrepreneurs, Chris has branding experience across 40 industries and with 150+ brands. As a result, we likely have experience with your business marketplace. Just ask.

Pro Bono strategy session

Nonprofits, you do have a brand. It just needs to be discovered.

Remember the range of emotions you felt when you first got involved. Tapping in to these emotions helps us find your brand's truth and transform your prospects into brand believers. Start the process with our 30-minute Pro Bono Strategy Session.

Pro Bono strategy session

Our clients appreciate the results our approach produces.

In addition to the video interview I conducted with Leslynn Angel, President and CEO of MI-UCP, feel free to browse our other case studies and Google Reviews.

all case studies

Let's discuss the relevance of our approach to your needs and opportunities. In our experience, the best way to understand how we can help is to schedule a time to talk. Learn more about our Pro Bono 30-minute Strategy Session offer in the video above. We'd love to talk with you!

Discover your nonprofit's authentic brand identity with our proprietary research strategy.

Pro Bono strategy session

Testimonials

Kathleen Aro

"The branding idea...explicitly understood the value of relationships between our volunteers and clients in achieving the goal of financial independence. It recognized the importance of personalizing our work in a way that touched the hearts of volunteers and funders, increasing our capacity to grow our volunteer base and expand our donor resources."
Mike Bauer

Chris brings a lot of insight and experience to developing a branding and marketing strategy for a small business. They balance years of experience with the ability and willingness to bring the best of new ideas and tools into their approach. Highly recommended team.
Alison E.

Had a great experience working with the Utmost Group when starting my business. They were professional, patient and easy to work with and provided me branding guidance I am still using and referring to. Will definitely work with them when needs arise in the future.